85-104. (2016). Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. 3-9. Feel free to contact us anytime using our contact form or visit our FAQ page. Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. Funk, D.C. and James, J. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. HW5Wx,cI& Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. Music festival attendance might also be a vehicle for various . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. Statista assumes no Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 9 No. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Bryman, A. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? 6 No. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. The music festival attendance in France has strongly increased from 2017 to 2019. .0p3df4afxhhh"t)1,k4'uA_qgz_ UM,W endstream endobj 132 0 obj <>>> endobj 133 0 obj >/PageWidthList<0 792.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/Rotate 0/Tabs/W/Thumb 119 0 R/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 134 0 obj <> endobj 135 0 obj [/ICCBased 141 0 R] endobj 136 0 obj <> endobj 137 0 obj <>stream Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Currently, you are using a shared account. His background is in sociology, and he is specialised in tourism and leisure studies. 7. The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. 32 No. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Additionally, she conducts her post-doctoral research project in UNIARTS Helsinki, focusing on the network management of arts productions. 17 No. 22 No. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). During the pandemic . The average number of festivals they attended in a year was 2. As skills and knowledge accumulate, the awareness of appropriate behavior increases. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. 28 No. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. to incorporate the statistic into your presentation at any time. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). The "Big Day Out" music festival, for instance, was attended by more than 300,000 . The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. 2, pp. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. . Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. 13 No. Clicking on the following button will update the content below. 18 No. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 14 No. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). 119-150. Schwartz, K.D. 1, pp. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Based on music festival demographics, their average age is 32, and they are more likely to be male (59%) than female (41%). Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). statistic alerts) please log in with your personal account. 38 No. Skills development in turn is a fundamental part of an event travel career. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). Then you can access your favorite statistics via the star in the header. Even though the number of interviewees was not high, the saturation point was reached, since the same practices were identified throughout the interviews. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Use of this site constitutes acceptance of our, Digital However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. The artist fandom was demonstrated by being in the front row and taking photos of their idols. These statistics are derived from regular data automatically submitted daily to. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). In, Elevent. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). 106, pp. 46 No. You only have access to basic statistics. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. 1, pp. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. There were around 462,000 followers of the participating festivals in Facebook, whereas the total number of visits to these festivals was 564,000 [1] in 2018. Write to Mahita Gajanan at mahita.gajanan@time.com. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. The findings indicate frequent festivalgoers' internal and external role in festival productions. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. 52 No. 278-299. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. Pearce, P.L. 323-333. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. 2, pp. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. internet, telecommunications and consumer electronics I never bothered to count but I attend several hundred gigs a year. More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). We are happy to help. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. [1] The festival occurs annually in August and is the largest music festival in Iowa. ", Leading fee-based festivals in the Netherlands 2019, by number of visitors, Number of festivals in the Netherlands 2012-2020, Number of museum visitors in the Netherlands 2020, by collection type. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. Please do not hesitate to contact me. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). To download a report, please enter your email below. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Here's State of Play: Festivals 2019. Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. This is not essential in music festival attendance. 163-173. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. current data from the United States and around the At the camping site, people chilled out to the point that they might not even enter the festival area (cf. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. hb``` Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. To use individual functions (e.g., mark statistics as favourites, set 4 No. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Not all the festivalgoers become frequent attendees. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. (March 3, 2020). 5, pp. 7-20. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. 4, pp. 1, pp. 77-101. Festival attendance was an important element of frequent festivalgoers' social life. There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. 127-140. Rihova, I., Buhalis, D., Gouthro, M.B. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. The number of visits is not equivalent to the number of visitors. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. Kinnunen, M., Homi, H. and Honkanen, A. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Available: https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Largest music festivals in the United Kingdom in 2019, by audience capacity, Available to download in PNG, PDF, XLS format, Global live music industry revenue by source 2014-2024, Music industry gross value added (GVA) in the United Kingdom in 2018, by sector, Music industry export value in the United Kingdom (UK) 2018, by sector, Live music attendance in the United Kingdom (UK) 2011-2018, Number of music tourists in the United Kingdom (UK) 2016-2019, Live music event attendance in the United Kingdom (UK) 2015-2018, by tourist type, Live music tourist attendance in the United Kingdom (UK) 2018, by region, Spending generated by music tourism in the United Kingdom (UK) 2016-2019, Music tourist spending in the United Kingdom (UK) 2019, by region, Overseas music tourists: average spending in the United Kingdom (UK) 2011-2018, Full-time jobs sustained by music tourism in the United Kingdom (UK) 2016-2019, Music tourism jobs in the United Kingdom (UK) in 2019, by region, Number of live shows at event venues in the UK and Ireland 2018, by genre, Average attendance at live shows in the UK and Ireland 2018, by genre, Music companies most subsidized by Arts Council England 2023-2026, London music companies most subsidized by Arts Council England 2023-2026, Number of classical music concerts screened in cinemas in the UK 2007-2018, Number of popular music concerts screened in cinemas in the UK 2007-2018, Revenues from pop music concerts screened in cinemas in the UK 2013-2018, Glastonbury Festival in the UK: Ticket prices 2014-2020, Glastonbury Festival: tickets sell-out time 2011-2020, When festival-goers buy tickets in the United Kingdom (UK) 2019, Who festival-goers attend festivals with in the United Kingdom (UK) in 2019, Reasons for attending music festivals in the UK 2019, Most important UK festival initiatives 2019, Opinions on UK festival line-up diversity 2019, When audiences will return to live events after lockdown in the UK and Ireland 2020, Booking live events after COVID-19: refund reassurances UK and Ireland 2020, Safety measures at live events after COVID-19 lockdown in the UK and Ireland 2020, Preferred venue types for events after COVID-19 lockdown in the UK and Ireland 2020, Europe: Opinion on live music streams during the coronavirus lockdown in 2020, Most popular music festivals in Hungary 2022, Italy: number of music festivals per city 2015, Italy: number of music festivals by genre 2015, Interest in the Glastonbury music festival in Great Britain (UK) 2014, by demographic, Highest-grossing music festivals in Latin America 2019, Favorite music genres among music festival visitors in Europe 2016, Brazil: revenue of Lollapalooza music festival 2014-2019, Countries ranked by the number of voted awarded to Spain in the ESC 1961-2021, French residents' intention to go to a festival during summer holidays in 2015, Seating capacity in cinemas Singapore 2020-2021, by major exhibitor, Musical performances number South Korea 2011-2016, Admissions at dance and concertinos events in Italy 2013-2018, Music industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports, waited for the entire line-up announcement to make their purchase, top three most important initiatives to attendees, 37 percent of concert-goers were satisfied with the diversity of acts offered. Interviewees' background data is summarized in Table 2. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. As a Premium user you get access to background information and details about the release of this statistic. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Are you interested in testing our business solutions? From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. 468-491. 0000004131 00000 n Kinnunen, M., Luonila, M. and Honkanen, A. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? 2, pp. Are you interested in testing our business solutions? Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Please create an employee account to be able to mark statistics as favorites. 28 No. 0000010543 00000 n Have you ever taken your children to a live music event such as a gig or concert or music festival? liability for the information given being complete or correct. Mackellar, J. Then, theres the flipsidenot all music festivals are meant for the mainstream, and not all programmers want the influence of big promoters.
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